George Bird

TFCCS Site Signage

Opportunity: Work with the TFCCS site planning team to come up with an elegant and pedestrian friendly wayfinding system that encourages visitors to explore the church grounds.

Solution: “Create signage that is fun and engaging while also respectful to the style of the building architecture.” This was the request of the First Church of Christ Scientist in Boston. The site designed by I.M. Pei has a combination of traditional and modern structures each needing to be treated individually. The strategy for the building signage was to soften the hardness of the plaza landscape and aid pedestrians in the navigation of the large site.

A 45′ high “Sunday school totem” acts like a beacon for the building and is the largest internally illuminated sign structure in the city. Large portraits of children from the Sunday school were used as the graphic element to identify the building.

The entryway to “The Christian Science Monitor.” is made up of two key elements. Strategically placed banner poles identify the entry walkway and are clad with sculptural elements which represent the wheat from the Monitors mast head and logo. The entrance sign hides the old signage to the building which was carved into the building’s entrance header. The new sign is made up of a large curved stainless panel with three dimensional laser cut brass letters mounted to the surface using the “Monitor’s” mast head typeface.

Recent Work

UMKC Entrepreneur Hall Of Fame

CHALLENGE The Bloch School of Business wanted to fulfill its ...

Retail Experience Brainstorming

Opportunity: Brainstorm with the client, graphic designers, lighting specialists, digital technology designers on the topic of physical retail spaces how to successfully merge new technologies ...

htc EVO Launch

Opportunity: Create a "shop-in-shop" environment for the launch of the new htc EVO that reflects the fun, excitement and elegance of the new 4G handset. Solution: ...

Palm Pre Launch

Opportunity: To create an exciting presentation for the launch of the new Palm Pre in retail that demonstrates the versatility of the new ground breaking ...

Global Digital Retail Audit’s

Opportunity: "We need to know what is out in the world of retail as it relates to digital media, mobile marketing and e-commerce" Solution: Hit the ...

Sprint Studio

Opportunity: Create an innovative "flagship" store for Sprint that encapsulated the brand and incorporated the companies products and services throughout the space in ...

Blue Man Group, Making Waves

Opportunity: Engage with Blue Man Group, the Boston Children's Museum and Harman International to create a highly interactive traveling exhibit that educates kids and grown-ups ...

Genetics Decoding Life

Opportunity: Create an exhibit about genetics that incorporates live animals, digital interactive device, hands on learning and exploration. Solution: “Genetics - Decoding Life” was designed for the ...

Intercontinental Hotels Group

Opportunity: To develop three distinct environments that reflect local culture and interests for InterContinental's hotel destinations. Solution: Created three different IHG branded experiences and a set of ...

Sprint Retail Kiosk

Opportunity: Develop a series of modular components to present Sprint's handset, accessory and service offering in a kiosk format. Include lighting, live data, security, and existing ...

TFCCS Site Signage

Opportunity: Work with the TFCCS site planning team to come up with an elegant and pedestrian friendly wayfinding system that encourages visitors to explore the ...

Networld

Opportunity: Partnered with Nearlife of Cambridge, MA to create an immersive digital experience like no other that educates kids and adults alike about the "digital information ...

George Bird

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