George Bird

htc EVO Launch

Opportunity: Create a “shop-in-shop” environment for the launch of the new htc EVO that reflects the fun, excitement and elegance of the new 4G handset.

Solution: Created a space in the retail setting that captured elegance of the new Android driven htc handset. The 14′ internally lit back wall was designed to attract customers and supported 12 handsets running live video to show off size and quality of the screen. Videos shown were shot around the Kansas city area with the htc phone and edited for viewing. An internally lit “parsons” table was used to support additional live phones for customers to use and explore creating a very engaging environment.

Recent Work

UMKC Entrepreneur Hall Of Fame

CHALLENGE The Bloch School of Business wanted to fulfill its ...

Retail Experience Brainstorming

Opportunity: Brainstorm with the client, graphic designers, lighting specialists, digital technology designers on the topic of physical retail spaces how to successfully merge new technologies ...

htc EVO Launch

Opportunity: Create a "shop-in-shop" environment for the launch of the new htc EVO that reflects the fun, excitement and elegance of the new 4G handset. Solution: ...

George Bird

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