George Bird

Global Digital Retail Audit’s

Opportunity: “We need to know what is out in the world of retail as it relates to digital media, mobile marketing and e-commerce”

Solution: Hit the streets. Organized and executed a global digital audit of retailers ranging from large box department store formats to smaller boutiques. The goal was to find out what was successful in regards to the merge of digital content into traditional retail spaces. We also were looking examples of how retailers chose to embrace or ignore mobile marketing and e-commerce. The team of auditors were given evaluation books that asked a series of research questions relating to digital in retail. Examples questions: “was it successful and why?”, “Did you observe people actively using the digital media?”, “Was the digital presentation operational, or shut off?” At the end of the audit a comprehensive hard bound book was supplied to the client along with a DVD which had an interactive version of the presentation containing videos of the retail spaces explored and evaluated.

Recent Work

UMKC Entrepreneur Hall Of Fame

CHALLENGE The Bloch School of Business wanted to fulfill its ...

Retail Experience Brainstorming

Opportunity: Brainstorm with the client, graphic designers, lighting specialists, digital technology designers on the topic of physical retail spaces how to successfully merge new technologies ...

htc EVO Launch

Opportunity: Create a "shop-in-shop" environment for the launch of the new htc EVO that reflects the fun, excitement and elegance of the new 4G handset. Solution: ...

Palm Pre Launch

Opportunity: To create an exciting presentation for the launch of the new Palm Pre in retail that demonstrates the versatility of the new ground breaking ...

Global Digital Retail Audit’s

Opportunity: "We need to know what is out in the world of retail as it relates to digital media, mobile marketing and e-commerce" Solution: Hit the ...

Sprint Studio

Opportunity: Create an innovative "flagship" store for Sprint that encapsulated the brand and incorporated the companies products and services throughout the space in ...

Blue Man Group, Making Waves

Opportunity: Engage with Blue Man Group, the Boston Children's Museum and Harman International to create a highly interactive traveling exhibit that educates kids and grown-ups ...

Genetics Decoding Life

Opportunity: Create an exhibit about genetics that incorporates live animals, digital interactive device, hands on learning and exploration. Solution: “Genetics - Decoding Life” was designed for the ...

Intercontinental Hotels Group

Opportunity: To develop three distinct environments that reflect local culture and interests for InterContinental's hotel destinations. Solution: Created three different IHG branded experiences and a set of ...

Sprint Retail Kiosk

Opportunity: Develop a series of modular components to present Sprint's handset, accessory and service offering in a kiosk format. Include lighting, live data, security, and existing ...

TFCCS Site Signage

Opportunity: Work with the TFCCS site planning team to come up with an elegant and pedestrian friendly wayfinding system that encourages visitors to explore the ...

Networld

Opportunity: Partnered with Nearlife of Cambridge, MA to create an immersive digital experience like no other that educates kids and adults alike about the "digital information ...

George Bird

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