George Bird

Intercontinental Hotels Group

Opportunity: To develop three distinct environments that reflect local culture and interests for InterContinental’s hotel destinations.

Solution: Created three different IHG branded experiences and a set of guidelines for each that captured local culture for families that are staying at an Intercontinental hotel. The “Inspiration Space” is a open studio lounge environment where adults can lounge, read, surf the web and take arts and crafts courses taught by local artisans. The “Fireside” opens up the outdoors with a comfortable landscaped environment that provides a space for families to gather and learn about local culture through IHG’s special programs. Developed for children the “Kid Zone” takes advantage of the ICH branded kids education program and has a wide range of entertainment ranging from an “Internet and gaming cave” to a mini water park for kids to enjoy.

Recent Work

UMKC Entrepreneur Hall Of Fame

CHALLENGE The Bloch School of Business wanted to fulfill its ...

Retail Experience Brainstorming

Opportunity: Brainstorm with the client, graphic designers, lighting specialists, digital technology designers on the topic of physical retail spaces how to successfully merge new technologies ...

htc EVO Launch

Opportunity: Create a "shop-in-shop" environment for the launch of the new htc EVO that reflects the fun, excitement and elegance of the new 4G handset. Solution: ...

Palm Pre Launch

Opportunity: To create an exciting presentation for the launch of the new Palm Pre in retail that demonstrates the versatility of the new ground breaking ...

Global Digital Retail Audit’s

Opportunity: "We need to know what is out in the world of retail as it relates to digital media, mobile marketing and e-commerce" Solution: Hit the ...

Sprint Studio

Opportunity: Create an innovative "flagship" store for Sprint that encapsulated the brand and incorporated the companies products and services throughout the space in ...

Blue Man Group, Making Waves

Opportunity: Engage with Blue Man Group, the Boston Children's Museum and Harman International to create a highly interactive traveling exhibit that educates kids and grown-ups ...

Genetics Decoding Life

Opportunity: Create an exhibit about genetics that incorporates live animals, digital interactive device, hands on learning and exploration. Solution: “Genetics - Decoding Life” was designed for the ...

Intercontinental Hotels Group

Opportunity: To develop three distinct environments that reflect local culture and interests for InterContinental's hotel destinations. Solution: Created three different IHG branded experiences and a set of ...

Sprint Retail Kiosk

Opportunity: Develop a series of modular components to present Sprint's handset, accessory and service offering in a kiosk format. Include lighting, live data, security, and existing ...

TFCCS Site Signage

Opportunity: Work with the TFCCS site planning team to come up with an elegant and pedestrian friendly wayfinding system that encourages visitors to explore the ...

Networld

Opportunity: Partnered with Nearlife of Cambridge, MA to create an immersive digital experience like no other that educates kids and adults alike about the "digital information ...

George Bird

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